Katie and Arun, our online counselors, recently shot short introductory videos so that potential students and parents could view them on our website. The idea was that a still photo doesn’t let someone get to know them at all. But a short, honest video could at least give visitors a sense of Katie and Arun’s […]
Read More >Applying because of the name won’t get you in
The best way to answer an essay question about why you want to go to a particular college is to apply to the right colleges in the first place. Students suffering from “name-brand-itis” might apply to both Georgetown and Brown just because they’re prestigious. But most students wouldn’t be a good fit at both those […]
Read More >Spamming gets your small business nowhere
I attended a conference in Texas last May. A week later, I got an unsolicited email from a college tour company in Texas that obviously harvested my email address (and probably over a hundred others) from the conference attendee list. There was no advice or helpful information—just a tour schedule and a notice that they […]
Read More >Questions and answers about applying to college with a learning disability
Author Marybeth Kravets will be taking questions on The Choice blog on Monday for students applying to college with learning disabilities or other impairments. You can get a preview of the column here.
Read More >A high school activity that will make you stand out
If you’re the editor of the school paper, the president of the Spanish club, or the person in charge of fundraising for the cheerleading squad, you’ve got an important job to do. You’ll get to try a lot of things, and some will work better than others. But you’ll learn a lot as you go. […]
Read More >Is it OK to recycle a college essay?
A father at a seminar last week asked me, “Is it OK for a student to re-use a college essay for multiple colleges?” Great stories for college essays tend to be recyclable. They have a lot of details and angles to them. And if something really was important to you, you can apply that significance […]
Read More >People who know what they’re talking about don’t need PowerPoint
I admit that I have a bias against PowerPoint. I've sat through too many presentations at conferences where a potentially interesting presenter just read bullet points to the audience from PowerPoint slides. It drives me crazy, which is why I try to do all my presentations equipment free. So it's not surprising this is my […]
Read More >The best way to show interest in a college
A parent at a seminar last weekend asked me how students should best show interest in a college. She knew that colleges appreciated and often reward students who show a genuine interest in the school because those kids are more likely to accept an offer of admission. The truth is that no expression of interest—including […]
Read More >How to succeed in small business
Jason Fried of 37Signals, when asked about how he created his company's uniqueness: So for us [our point of view] is: let’s be honest about who we are, what we believe in, and let’s share those opinions and be open about it — because it’s going to turn off certain people and turn on others. […]
Read More >10 stupid college application mistakes to avoid
Some mistakes on college applications are worse than others. Here are my top ten application miscues that can hurt your chances, but frankly, are easy to avoid. 1. Does any part of your application resemble a text message? Capitalization, punctuation and complete sentences are your friends. 2. Do your essays use any words you used […]
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