Jason Fried of 37Signals, when asked about how he created his company's uniqueness:
So for us [our point of view] is: let’s be honest about who we are, what we believe in, and let’s share those opinions and be open about it — because it’s going to turn off certain people and turn on others. And the ones it turns on are going to be really loyal. They’re going to be the ones behind you, who will fight for you. And the ones you turn off, you don’t want anyway because they’re not the kind of people you want to do business with. By being clear about what you believe in, you’re going to attract the right kind of employee, the right kind of customer, the right kind of media coverage, a bunch of things that are going to work really well for you.”
It's not just good advice for counselors trying to grow a practice; it's good advice for students trying to find, apply to, and get into the right colleges.
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