An idea for high school counselors

Here’s my crazy idea of the month for high school counselors.  It will let you get all the necessary information to your students and parents faster, cheaper and more effectively.  And since most high school counselors have way too much work to do and not enough time to do it, this might actually add some […]

Read More >

“It’s a good school.”

"It's a good school." That's got to be just about one of the most banal (yep, somebody's bringing out an SAT word!) reasons you can give for being interested in a college. Don't tell a college that you're applying because, "It's a good school."  When your college interviewer asks you what got you interested in […]

Read More >

Don’t rely on “who you know”

Chuck Norris once cut me off in traffic.  Seriously.  He was polite and waived a sign of apology.  And we all know that if Chuck Norris cuts you off, you'd better thank your lucky stars it wasn't the other way around.   Still, I'm not about to tell you that I know Chuck Norris.  Never […]

Read More >

Place your bets

For colleges, selecting a freshmen class is a lot like betting on horses.  As anyone who’s spent time at a racetrack will tell you, it’s hard to pick the winners.  A horse can have the best trainers, the right physical attributes, and a 26-pound jockey who can get a horse to deal blackjack, but still […]

Read More >

Five college visit tips

For many high school students and parents I meet, the idea of visiting colleges feels more like a homework assignment than it does an adventure. They feel pressure to visit ALL the colleges they’re interested in, to turn every visit into an intense fact-finding mission, and to do all of it while the colleges are […]

Read More >