Redesigning our testing calendar

I've been working (again) with Arun Ponnusamy from Open Road Education on several projects we'll be rolling out together over the next six months.  One of them is to work together with our counselors to improve the Collegewise materials, and to start licensing those materials to high schools and private counselors.  Here's an example of […]

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Are bright, well-rounded kids boring?

We're training a new counselor in our Irvine, CA office.  Today we discussed highly selective college admissions–what it really takes to get into the most selective colleges.  The problem with college admissions today is that all the highest achievers–from around the world–apply to the same 40 colleges.  So schools like Stanford, Harvard, Princeton, Duke, Georgetown, […]

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Get a job

Colleges love an applicant who's had a job.  And it doesn't have to be a fancy-sounding internship at your mom or dad's company.  Colleges–and future employers–are even more impressed by real, honest teenage jobs, like flipping burgers or coaching basketball or selling clothes at the mall.     Colleges know that it takes initiative and responsibility […]

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Why thank-you notes are so great

I got a great thank-you note the other day.  It was thoughtful and sincere and really made me feel like this person appreciated the (actually pretty small) thing I did.  It was also, of course, totally unnecessary.  But that's why thank-you notes are so great.  They're unexpected and a nice surprise.  They're free to the […]

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One thing that great leaders do

Jim Collins, a professor at Stanford Business School, wrote a great book that studies history's most effective CEOs.  And one of the traits he found that they all had in common was a desire to see the company become even more successful after they left.  They did everything they could do to ensure the future […]

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Look for fun, not facts, on your campus visits

Jay Mathews of the Washington Post (and the author of Harvard Schmarvard, one of our favorites) has a great take on visiting college campuses.  I've shared it before, but since he's bringing the topic back up, I'll go ahead and share it again.  Here's his latest post.  His idea that you can just see what […]

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