Ask Collegewise: Marketing mistakes?

Katie asks: What's the biggest waste of marketing money you've ever spent? Well, that's an easy one.  In 2004, we developed a new college admissions class we were really excited about.  We spent $10,000 to 1) purchase a mailing list, 2) design expensive brochures, 3) drop a direct mailing, and 4) build a storefront for […]

Read More >

College essays aren’t about qualifications

A father asked me a good question at my seminar, "The Art of College Applications" last week.  "How do the essays really weigh into the admissions process?  Can colleges actually tell anything about a kid's qualifications by reading essays like this?" Here's how I explained it to the parents in the room.  Imagine you're a […]

Read More >

College applications can be too good

We don’t necessarily want our Collegewise kids to submit perfect applications. Sure, if your application is sloppy, that’s not good.  If you fail to follow directions, that’s not good.  And if you mistakenly write, “I first became interested in Duke when I was back in the womb”…in an essay for your Georgetown application, that’s really […]

Read More >

Do college admissions officers look at your Facebook profile?

At a seminar last week, a parent asked me if college admissions officers will look at the Facebook pages of their applicants. My answer–"Of course they do." No, not all admissions officers.  And no college has an institutional policy for admissions officers to check Facebook profiles of all their applicants.   But most college admissions officers […]

Read More >

Want to help kids get into college?

For the last five years, our counselors have been volunteering at College Summit, a program that helps under-resourced students apply and get accepted to college. And one of the things I like best about them is that you don't need any experience with college admissions to volunteer. Each workshop is staffed by experienced college counselors […]

Read More >

Ask Collegewise: How should we choose a private counselor?

Debbie asks: My daughter is about to start her senior year, and we’re considering hiring a college counselor to help her with her applications, essays, etc. What would your advice be on finding a good counselor for her (credentials, experience, etc)?  Any advice would be appreciated. Thank you. Anyone can hang a shingle and call […]

Read More >