Making up for our gaffe

If you missed us last night on College Admissions Live for our scheduled show, "How to Make a Great Last Impression:  Improving your chances of admission after you apply," well, that's our fault.  We were there.  We recorded a show.  But we did something stupid and aired it on the channel we set up to […]

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For colleges: What if you showed instead of told?

Colleges spend a lot of time and money marketing to kids.  They all promise wonderful educations and experiences.  But when schools all make the same promises, colleges all start to sound the same.  So here's an idea for those in charge of college marketing efforts. Why not prove it to your prospective students by showing–not […]

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Five writing reminders

I had to write two very short proposals yesterday and it took me all day to do it.  I couldn't get the wording right.  I didn't like how it sounded.  I couldn't compress it into the allotted maximum number of words.  It was a frustrating exercise.  But that frustration was a reminder that good writing […]

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