Good press doesn’t necessarily mean good advice

Which article about college interviews would you be more likely to read? Option 1:  "College deans advise: Just relax and have a good conversation."  Or Option 2:  "College deans advise:  Girls, don't show your cleavage.  Boys, don't scratch yourselves."  Today, The New York Times chose option 2. Today's entry on The Choice, a blog I […]

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Great college applications are sticky

A great college application is one that makes you stand out from all the other applicants.  The admissions officer remembers it when it's time to discuss who to admit.  In fact, a great college application is sticky. I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. The authors, professors of […]

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Ask Collegewise: How do you handle customer complaints?

Kristen asks: I'm the counseling director at an independent school in Maryland and I was wondering if you could give me some advice about how to handle parents who complain, especially when the problems they're experiencing aren't necessarily our fault.  These parents are our customers and they're paying a lot of money for their kids […]

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