Students applying to college can learn from a mistake I made. My new book is officially on sale. I’ve spent almost an entire year working every day to bring it to fruition. I self-published it, so I’ve been involved in everything from the cover design, to the promotional website, to the selection of professionals to […]
Read More >My new book is (finally!) on sale
It’s been a long wait, but my new book, If the U Fits: Expert Advice on Finding the Right College and Getting Accepted, is now on sale. My $2.99 experimentFor now, the ebook version is just $2.99. (The paperback version sells for $14.95.) I’m going to increase the ebook price if and when it hits […]
Read More >When you’re academically confused
A few resources are worth mentioning annually here to introduce them to new readers. Khan Academy is one of those resources. Over 3,400 free tutorial videos are there where you can learn a variety of subjects, from algebra to chemistry to American history. At the first sign of academic confusion, don’t have your parents hire […]
Read More >How to tell someone about yourself
In interviews and even when you meet someone socially, it’s not uncommon to be asked, “Tell me a little about yourself.” It should be easy, but people often stumble through that question, unsure of what to share. That makes things awkward at the beginning of the exchange. So when it happens, be prepared. Pick three […]
Read More >The co-op business model
Derek Sivers started CD Baby in 1998. Ten years later, he sold it for $22M and gave all the proceeds to a charitable trust for music education. Here’s an interesting post of Derek’s about what he calls the co-op business model. It helped him earn a lot of trust, loyalty, and money. I think it […]
Read More >You’re in charge if you want to be
I got feedback to yesterday’s post from a few people who know a lot more about college than I do, some of whom made it obvious that I wasn’t as clear as I should have been. I offered ten suggestions for colleges to divert marketing money and create remarkable experiences for their current students, but […]
Read More >Rethinking college marketing
Colleges are spending a lot of money to attract students. They buy mailing lists. They hire marketing consultants and brand strategists. Some, according to this Wall Street Journal article,even pay big bucks for full time chief marketing officers. It’s the old school of marketing, and not in a good way, the kind that spends lots of money […]
Read More >For private counselors: Keep the details in the family
Our Collegewise offices feel like a familiar community, especially during our busy fall season. Families run into their friends and neighbors coming and going in between appointments. Kids chat with each other while they work at our public computers. Students often share with us crucial details like who’s going to prom with whom. This office-wide […]
Read More >Deadlines make people do dumb things
I once received an email from a student explaining that he couldn’t send me his essays by our 5 p.m. deadline because his email wasn’t working. Yes, he offered the broken email excuse…over email. Most seniors applying to college would never think of submitting an application after a deadline and hope to excuse it away. […]
Read More >Why not keep the fun in?
Some parents are intent on turning the college admissions process into a stressful status competition, the success or failure of which will be measured by the relative prestige of the schools that say yes. For them, this isn’t an exciting time to be enjoyed. It’s an anxious academic arms race to be survived. I don’t […]
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