If you're a private counselor hoping to grow your business, you've probably thought about building (or have already built) a website. The good news is that the rules for making good websites for small businesses have changed. You don't need to spend thousands of dollars to build a one You don't need flash animation. You […]
Read More >The Social Logic of Ivy League Admissions
Here’s an interesting 2005 New Yorker article by Malcom Gladwell about the subjective nature of Ivy League admissions, the inherent elitism it breeds, and best of all, why intelligent students will do well in life no matter where they go to college. I’m including a few of my favorite parts, but the entire article is […]
Read More >More for private counselors: fire your worst customers
Not all customers are created equal. I don't think the customer is always right. Sometimes the customer is wrong. Sometimes a customer is predisposed to be unhappy. One bad customer demands the time and attention of three good customers (for the revenue of one). They don't become fans. They don't spread the good word. You […]
Read More >How to be lucky in college admissions
If you want to have more luck in your life (and in your college admissions process), it turns out you can create it. According to psychologist Richard Wiseman, author of The Luck Factor: Changing Your Luck, Changing Your Life: The Four Essential Principles,” lucky people think and behave in ways that unlucky people don’t. Here are […]
Read More >How pizza at Harvard led to a billion dollar company
We're always reminding families that many benefits of a college experience can't be predicted. You can't read about them in a college guidebook or measure them with college rankings. But you can find them at any college. Here's a good example. Zappos CEO Tony Hsieh is a Harvard grad. He's interviewed in the "Alumni Q […]
Read More >In your college essays, just say it
When you write your college essays. Don’t tense up. Relax. Just say it. When soldiers are hanging out in the army barracks, they might crack jokes, trade stories and be themselves. But when the general walks in, everything changes. The soldiers leap up and stand at attention. Nobody wants to stand out, because that can […]
Read More >How to write a good email message
Today's college applicant is much more likely to email, not call, someone with a question or request. Whenever you email someone, the person on the receiving end is going to make assumptions and judgments about you based on what you write and how you write it. So here's an email checklist before you send anything […]
Read More >Tip for private college counselors: choose your customers
The most successful businesses know what kind of customer is most likely to like what they do, to spread the word, and be a loyal fan. The smartest businesses spend all their time trying to please that particular customer. If you’re looking for cheap electronics that get the job done without being flashy, you’re not […]
Read More >Make college applications all about you
Talking only about yourself is a lousy way to have a conversation (and a surefire way to make sure a first date never leads to a second date). But it's a great way to fill out a college application. Unless a college specially asks you to talk about someone or something other than yourself, every […]
Read More >Putting a little soul into your college applications
One of the definitions of "soul" is "the animating principle; the essential element or part of something." Successful college applicants don't just complete their college applications; they use those applications to reveal essential elements of their personality and help admissions officers get to know them better. They inject a little soul into their applications. There […]
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