There are certainly exceptions (for professions that are very focused on a credential, and for the economically disadvantaged), but generally, most elite products like college are overrated as life changers." From Seth Godin's blog
Read More >A 2011 marketing tip for private counselors
If you're a new private counselor hoping to get the word out and grow your business, here's what I'd do in 2011. 1. Pick a subject on which to become the local expert. Sure, good counselors have to keep learning about all-things college admissions. But there's always a need for expertise. What if you made […]
Read More >New year’s resolutions for students and parents
One year ago today, I posted some recommended new year's resolutions for high school students and their parents. This seems like the right day to revisit those (some resoultions are worth remaking every year) For students… 1. Be excited about the opportunity to go to college…any college. I'm not saying you should give up and […]
Read More >One resolution suggestion
If you're making New Year's resolutions this year, I just have one suggestion for you: Make sure at least one involves maximizing a strength, rather than fixing a weakness. A lot of resolutions address perceived shortcomings like, "Lose 10 pounds," or "Stop biting my nails." It's never bad to make changes that will improve your […]
Read More >Tips for last-minute college applicants
Last year, over 2,500 panicked seniors arrived at our blog on December 30 as they raced to finish their applications before closing deadlines. If you're one of those last-minute college applicants this year, here are five tips to help you channel that stress and power through. 1. Don't beat yourself up. Yes, you should have […]
Read More >For seniors: Avoid these common but embarrassing application mistakes
College admissions officers aren't out to get you. Misplacing a comma or using "roll" instead of "role" aren't mistakes you want to make, but they're not going to get you rejected. But some application mistakes glaringly point out that you're reusing an essay from another application or that you must not be all that interested […]
Read More >Creating a pocket of greatness
Some people believe they can’t make a difference in their organization unless they’re in charge. They think that unless they’re the CEO of the company, or the superintendent of a school, or the president of their club, they’re not empowered to do those things that would really make their organization great. Jim Collins is a […]
Read More >What to do if a college tells you your file is incomplete
Imagine receiving a notice in the mail that your application to a particular college is incomplete due to a missing item like test scores or a letter of recommendation. Suddenly, this whole application process doesn't look quite as finished as you thought it was. But if this happens, don't panic. Admissions offices receive thousands of […]
Read More >It’s more important to be interested than it is to be interesting
During my first year on the Stanford faculty in 1988, I sought out professor John Gardner for guidance on how I might become a better teacher. Gardner, former Secretary of Health, Education and Welfare, founder of Common Cause, and author of the classic text Self-Renewal, stung me with a comment that changed my life. 'It […]
Read More >Two great gifts parents can give teens
I've got two teen gift ideas for parents. Both are free and neither will be socially or technologically passe six months from now. Our system of education and the process of applying to college virtually guarantee that kids are feeling judged and evaluated all the time. They're judged in school by how well they perform […]
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