A 2011 marketing tip for private counselors

If you're a new private counselor hoping to get the word out and grow your business, here's what I'd do in 2011. 1. Pick a subject on which to become the local expert. Sure, good counselors have to keep learning about all-things college admissions.  But there's always a need for expertise.  What if you made […]

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New year’s resolutions for students and parents

One year ago today, I posted some recommended new year's resolutions for high school students and their parents.  This seems like the right day to revisit those (some resoultions are worth remaking every year) For students… 1. Be excited about the opportunity to go to college…any college. I'm not saying you should give up and […]

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One resolution suggestion

If you're making New Year's resolutions this year, I just have one suggestion for you: Make sure at least one involves maximizing a strength, rather than fixing a weakness. A lot of resolutions address perceived shortcomings like, "Lose 10 pounds," or "Stop biting my nails."  It's never bad to make changes that will improve your […]

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Tips for last-minute college applicants

Last year, over 2,500 panicked seniors arrived at our blog on December 30 as they raced to finish their applications before closing deadlines.  If you're one of those last-minute college applicants this year, here are five tips to help you channel that stress and power through. 1.  Don't beat yourself up. Yes, you should have […]

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Creating a pocket of greatness

Some people believe they can’t make a difference in their organization unless they’re in charge.  They think that unless they’re the CEO of the company, or the superintendent of a school, or the president of their club, they’re not empowered to do those things that would really make their organization great. Jim Collins is a […]

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What to do if a college tells you your file is incomplete

Imagine receiving a notice in the mail that your application to a particular college is incomplete due to a missing item like test scores or a letter of recommendation.  Suddenly, this whole application process doesn't look quite as finished as you thought it was.  But if this happens, don't panic.   Admissions offices receive thousands of […]

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Two great gifts parents can give teens

I've got two teen gift ideas for parents.  Both are free and neither will be socially or technologically passe six months from now. Our system of education and the process of applying to college virtually guarantee that kids are feeling judged and evaluated all the time.  They're judged in school by how well they perform […]

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