“It’s a good school.”

"It's a good school." That's got to be just about one of the most banal (yep, somebody's bringing out an SAT word!) reasons you can give for being interested in a college. Don't tell a college that you're applying because, "It's a good school."  When your college interviewer asks you what got you interested in […]

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Don’t rely on “who you know”

Chuck Norris once cut me off in traffic.  Seriously.  He was polite and waived a sign of apology.  And we all know that if Chuck Norris cuts you off, you'd better thank your lucky stars it wasn't the other way around.   Still, I'm not about to tell you that I know Chuck Norris.  Never […]

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Place your bets

For colleges, selecting a freshmen class is a lot like betting on horses.  As anyone who’s spent time at a racetrack will tell you, it’s hard to pick the winners.  A horse can have the best trainers, the right physical attributes, and a 26-pound jockey who can get a horse to deal blackjack, but still […]

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Five college visit tips

For many high school students and parents I meet, the idea of visiting colleges feels more like a homework assignment than it does an adventure. They feel pressure to visit ALL the colleges they’re interested in, to turn every visit into an intense fact-finding mission, and to do all of it while the colleges are […]

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On giving more to your kids than you had…

The unpublished law of parenting is that you should want your kids to have more than you had.  It's a good law, one that makes parents work hard and sacrifice for the betterment of their children. But this law causes a lot of problems when it comes to kids applying to college today. A generation […]

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Something you never hear

Here's something you never hear. "He was a smart kid who worked hard in college, pursued his interests, found mentors, and made the most of the experience.  But unfortunately, his college wasn't a famous one, so he never went on to be successful." Seriously, why do you think you never hear that?  You've never heard […]

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