There's a lot to consider when planning for college today. But if you want to… Have more college options… Get more financial aid and scholarship money… Enjoy the ride to college with less stress and more excitement… Be more successful during (and after) college… Have an amazing four years of learning, growth and fun… Start […]
Read More >Start by impressing yourself
It's hard to guess what might impress someone else. It's easier to just be the person you'd be impressed with. If you're building a college counseling business, build the one you'd want to send your own children to. If want to run for president of the Key Club someday, start by being the member you'd […]
Read More >More on AP vs. IB
When families ask us which program is the better choice, AP (Advanced Placement) vs. IB (International Baccalaureate), I usually give them my answer based on how they impact a student's chances of admission. Both programs do a good job of showing colleges that a student has the intellect and the work ethic to succeed in […]
Read More >Seniors can learn from mixed emotions
It's normal for seniors to have mixed emotions about this time of year. You're picking your colleges. You're about to finish high school. You're looking forward to becoming a college freshman and launching the next four years of your life. It's an exciting time. But you might also be sad to think about saying goodbye […]
Read More >What does college really cost?
There's often a big difference between a college's tuition and what it actually costs to attend it. In addition to the tuition and fees, families will also need to pay for room and board, personal expenses, and travel. That total annual cost is what colleges call the "COA" or "Cost of Attendance." It's the number […]
Read More >How early is too early to prepare for standardized tests?
Lots of discussion on The Choice blog around this piece on a new practice test intended to prepare eighth graders for the kinds of questions they'll see on the PSAT and SAT. It might seem logical that the earlier you start to practice anything, the better you're going to be at it. But there's […]
Read More >A marketing lesson from college essays
If a student does these three things when writing a college essay, the finished product will almost certainly help her stand out to colleges that fit her. 1. Don't try too hard to impress–just be yourself and tell the truth. 2. Sound like you. 3. Tell a story only you could tell. Don't rely on […]
Read More >Two things you should know about your high school counselor
I wish that students and parents could see what I see high school counselors doing at the conferences I've been attending lately. Since you can't be there, I'll tell you two things you should know. First, your counselors aren't there for themselves–they are at those conferences for you. Sure, there's socializing and some fun weaved […]
Read More >Can a senior pick a college by flipping a coin?
Seth Godin says that when you're making a decision based on little or no information, like picking between four or five great colleges who've accepted you, flipping a coin is the only way to make sure you don't waste time and money trying to find certainty where there won't be any. Or consider the dilemma […]
Read More >Now is the time to offer up congratulations to seniors
We're always reminding our senior families to celebrate every college acceptance, no matter what the college might be. But this month, that's actually a good reminder for anyone who's in a senior's life, too. Getting into college has gotten so stressful that a lot of people only celebrate it when the student's first choice says […]
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