If a student does these three things when writing a college essay, the finished product will almost certainly help her stand out to colleges that fit her.
1. Don't try too hard to impress–just be yourself and tell the truth.
2. Sound like you.
3. Tell a story only you could tell. Don't rely on generalities or vague abstractions.
Turns out that's great advice when marketing just about anything.
Whether you're a private counselor marketing your services, a college marketing your school, or a job seeker marketing yourself to future employers, do those three things. Be honest about who you really are. Don't publish a website or print a brochure or write a cover letter that sounds the same as everybody else's. Use enough detail so that it could have come from only you.
You won't stand out to everyone. But you'll attract the attention of the people most likely to appreciate the real you.
Lisa says
Kevin,
How could you misspell You’re in your post??? Not good in this business!
las vegas seo company says
I don’t see the aforementioned misspell. Did Kevin fix it or something?