I’ve shared Simon Sinek’s wonderful Ted talk before. His message is that great leaders and companies start with the question of “Why?” rather than “What?” Apple doesn’t lead their messages with stats about how great their products are—that’s a “What.” They lead with messages about changing the status quo—that’s a “Why.” And as Sinek reminds […]
Read More >Leaders can learn from this deli
Zingerman's is this amazing deli in Ann Arbor, Michigan that expanded to several local fine food stores and does $13 million a year in revenues. They've also written a book about customer service and offered classes on how to run a good business. Their most recent email newsletter offered up a succinct message that resonated […]
Read More >A Common App guide discount for blog readers
In the last two years, we’ve sold over 5,000 copies of our Common App guides to students, parents and counselors. Today, The Common App folks released their brand new application, totally revised from previous versions. And today, Arun and I will begin work on our new guide. We expect it will take 1-2 weeks for […]
Read More >More productivity tips
I’ve read (and written) quite a bit about how to be more productive at work or school. Here are five things that have worked for me. Your mileage may vary. 1. Get unpleasant tasks done first. If you have something to get done that you’re dreading, whether that’s a difficult conversation with a customer or […]
Read More >The first step is to deserve the help
There’s nothing wrong with asking for help when you need it. But successful people make sure they deserve the help in the first place. Imagine you agreed to help a friend move, then showed up to his apartment to find that he’d yet to pack a thing. Sure, good friends help each other. But a […]
Read More >How to build a better website
Seth Godin shared some great advice on his blog today about how to build a better website. He did so in response to a query about whether or not his advice has changed since he released a book on the topic over a decade ago. The post was a timely one, because now that we’re […]
Read More >Humans tend to forgive humans
I’ve written before about (1) the importance of sounding like a human in your communication, and (2) apologizing when you’ve upset someone. Author Daniel Pink points out in his Flip Manifesto that you can’t do the second if you don’t do the first. “In the U.S., where physicians fret that every patient is a […]
Read More >You’re already the best at something
You’re not going to have a higher GPA or test scores than every other applicant who applies to college—GPAs and test scores only go so high. You won’t have more community service hours, a longer list of awards, or better recommendations than everyone else. As important as those things may be, comparing yourself to everyone […]
Read More >Three application tips for counselors
Here are three tips Arun shared with our Collegewise counselors today to help us stay in-the-know about application-related news for colleges our kids apply to. 1. The Common App has a mailing list for school officials, and you can register here. 2. t’s also worth following the Common App on Facebook and Twitter where they […]
Read More >When you get (or give) unsolicited advice
I’ve written before about how important it is to get your college admissions advice from the right sources. While at a barbecue this week with a group of friends that included Katie from our Bellevue office, she and I somehow got to talking about business expenses and the associated tax laws (yes, it was a […]
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