A fast-food restaurant once hired consultants to help them sell more milkshakes. The consultants learned that over 50% of the people buying milkshakes were buying them in the morning. Instead of doing a traditional exhaustive marketing analysis of the customers to (1) learn their age, sex, race, income level, etc. and (2) use that information […]
Read More >The best testing strategy
I have no affection for the SAT or ACT. They don’t measure intelligence. They don’t predict college success. And they’ve inspired new levels of anxiety in the college admissions process. There are a thousand things a student could do that would be more personally valuable and fulfilling than preparing for standardized tests. But for now, […]
Read More >That thing you’re dreading
Writing that college essay Having that difficult conversation Calling that student’s challenging parent Starting that intimidating project Asking that tough question Completing that important but tedious task Imagine how good it will feel on the other side when it’s behind you. Now, would you rather that relief start sooner or later?
Read More >When college planning can’t wait
Some families address particular college admissions preparation too late (many also do so too early, but that’s another post). Here are five important areas that will only exacerbate your stress if you wait until the senior year to address them: 1. Decide which schools to apply to. Your process will be smoother and more successful […]
Read More >For November 1st deadline applicants
If you just submitted your application(s) for a November 1st early action or early decision deadline, congratulations. It’s not easy to start your senior year sprinting to meet an application deadline, and I hope you get the news you want when you receive your decision(s) in early December. Now, here’s something I know you don’t […]
Read More >It’s not about the meatballs
My wife and I used to frequent a local Italian restaurant when we lived in California. It was our go-to spot for Date Night and the place that we’d always bring any out-of-town guests. And I think it was the only restaurant I ever told multiple people that they had to try. Here’s the thing—the […]
Read More >We’ll never have another…
The drummer in the marching band The president of the student counsel The member without an office in the Red Cross Club The advertising manager for the newspaper The student in the third row, second seat from the left in AP English The photographer for the yearbook The after-school worker at the fast food restaurant […]
Read More >The line out the door
One of my Collegewise colleagues shares a great story about his sister coming to visit him. She arrived and told him about a trendy new restaurant in town that was reportedly booked out months in advance. She was lamenting that they wouldn’t be able to try it. But he took a shot and called. For […]
Read More >You’re not running for office
The first question in the recent Republican presidential debate was, “What is your biggest weakness, and what are you doing to fix it?” Imagine if a candidate had answered: “It’s a constant struggle for me to stay organized.” “I tend to start a lot more projects than I finish.” “It’s difficult for me to admit […]
Read More >Counselors: what you do matters
One of the most recognized and respected high school counselors in the country posted this comment to colleagues on a college counselors’ Facebook group yesterday: What you do matters, folks. #finishstrong I spend most of my space here speaking to the anxieties of kids and parents going through this process. But one of the many […]
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