Since I announced back in February that Collegewise would be building training programs for high school counselors, nearly 400 counselors have signed up to be kept informed of what we’re releasing, and when. And while I certainly hope that interest leads them to eventually enroll in what we build, we’ve never been worried about this program failing. We’re confident in what we’re building, but more importantly, our new training programs will have value to us even if not a single high school counselor enrolls. We’re not just building training programs—we’re building an asset.
We plan to use these trainings when we hire new counselors. We can make the trainings available to any of our current counselors who want a refresher course. We’ll use the associated materials in our work with our own students. We can share the programs, free of charge, with counselors at under-resourced schools. We’ll learn a lot about how to train in online formats and how to do an even better job for high school counselors. All of those things have value without a monetary transaction taking place.
This was an intentional decision on our part. We’re still a small company that’s trying to grow responsibly. We didn’t want to bet the future of our business by spending a lot of time and money on a product that relied only on our customers’ wallets to pay us back. We believe that offering training to high school counselors is a smart business decision for us. But we know the asset will be valuable to us whether or not it pays us back financially.
Too many high school students make decisions predicated only on what they think will help them get into a good college. They’ll enroll in an AP class, or do a community service project, or start a club, not because they really want to, but because they believe colleges will reward them for it later.
But approaching college planning that way is like a company betting its future on a product whose only worth is the money it generates. Yes, it might work. But is the risk worth it?
As you choose classes and activities, as you make decisions about how to spend your time and where to direct your energy, ask yourself, “Am I doing something just because I hope the college will buy it? Or am I building an asset that has inherent value to me?”
Challenge, learning, enjoyment, passion, camaraderie, growth, mentors, confidence, and even just plain fun—there are lots of acceptable payments for the things you choose to do. These payments have inherent value to you whether or not a college rewards you with an offer of admission.
If you find yourself wondering if all this college planning will be worth it, consider worrying a little less about doing what colleges supposedly want. Don’t give them the power to decide whether or not your afterschool art class, or part-time job at the car wash, or volunteer hours at the local Boys and Girls Club will help you get in. Focus on the other returns on your investment, the kind that make you smarter and happier and more mature.
It’s what the colleges want you to do anyway. And you’ll be able to take the asset with you wherever you spend the next four years.