The metric to maximize

It’s hard to think of a better metric to drive us than “How many people trust me?”

Not people who like your social media post—that’s not real trust. How many people know they can count on you to tell the truth and keep your promises? How many people would pick you first to join their project? How many will listen when you speak, or open your newsletter, or read your blog because you’ve already shown them over and over again what you give when they show up?

I’d trade social media likes for real trust every time.

Students, parents, counselors, and everyone else, what are you doing today to earn that trust? If you’re measuring the output of your work, trust is a great metric to maximize.