Seth Godin shares some great insight in his latest post, reminding us that good writing is “organized thinking on behalf of persuasion,” a powerful skill available to anyone willing to develop it.
“Writing is your opportunity to stand out, to pitch in and to make a difference. And you don’t need a permit or equipment. You don’t need an insider’s edge, or money either. Writing may be the skill with the highest return on investment of all. Because writing is a symptom of thinking.”