Invest in the timeless

Students who are planning on using college to prepare for a specific career might consider asking: Will that job still exist ten years after I graduate?

There’s nothing wrong with using college as career prep. But the time, money, and energy you expend in college is an investment. And no savvy investor would put money into a business that’s about to become obsolete.

If a machine can—or could one day—do it, chances are there won’t be many job openings. But the human stuff, the ability to sell, to listen, to lead, to communicate, etc.—that’s never going to go out of career style.

Everyone should leave college qualified to do something. And the more timeless your investment, the more somethings you’ll be qualified to do.