College reps, consider adding these two sentences

It’s travel season for college reps who are heading to college fairs, information nights at high schools, and other events to put their schools in front of (potentially) interested applicants. Unfortunately, many of those earnest reps are hamstrung by the canned spiels that have been approved by some combination of the president’s office and the marketing consultants, usually resulting in a sales pitch to draw in as many applicants as possible.

If you’re a college rep with even a little wiggle room for creativity and straight talk, why not include some version of these two sentences in your next pitch to students?

“If you haven’t yet considered us, here’s why we might be right for you.”

“If you’re already considering us, here’s why we might not be for you.”

Both of these statements move away from the same-as-all-the-others pitches that encourage any student willing to pay the application fee to apply. They force you to think about what actually makes your institution different. And most importantly, they seek not only to attract those applicants who are more likely to actually attend if admitted, but also to repel those who are just never realistically going to call your school home.

It might not boost your total application numbers. But I’ll bet it gets you a more interesting, committed, and engaged freshman class.