What happens here, and no place else?

What if the next time you toured a college, or attended a college’s presentation at your school, or visited a college fair, you asked the school’s representative to tell you a story about something that happens at that college that would not happen anywhere else?

Wharton Business School professor Adam Grant advises that job applicants ask potential employers this question about their workplaces, and I thought it was just genius. An employer (or a college) can’t duck that question with a long list of generalities. To really answer it, they’ll need to tell you a story about something specific that just doesn’t happen anywhere else.

“You get a lot of interaction with professors here.” Not a good answer. You can get that at plenty of other schools, too.

But…

“For 20 years at the beginning of every finals week, our Nobel Prize-winning chemistry professor has cooked breakfast for her students at her house. Her banana nut pancakes are absolutely legendary on campus. Students who aren’t even chemistry majors ask if they can attend just to taste for themselves.”

Now you’ve got something specific.

P.S. Good lesson for college essays, too.