In this interview with Wharton Business School professor Adam Grant, Mark Cuban, entrepreneur, owner of the Dallas Mavericks, and Shark, demonstrated how to pitch a product. But what stuck with me (which I suppose makes it a good pitch) was this:

“Whatever text you send tonight or any day, whatever email you send tonight or any day, the minute you hit ‘Send,’ you no longer own that message. But you are still completely responsible for it for the rest of your life. How scary is that?”

I’ve never used the app that he’s pitching and this post isn’t an endorsement—it’s a reminder. That email, that text, that photo, etc.? You may feel perfectly comfortable sending it today. But remember that you might also have to answer for it tomorrow. So send—or don’t send—accordingly.