“Building trust requires nothing more than telling the truth. That’s it. No complicated formula. For some reason too many people or leaders of organizations fail to tell the truth or opt to spin something to appear that they did nothing wrong. Again, our primitive brain, evaluating everything in terms of survival, can see through that. This is why we so often don’t trust politicians or big corporations. It has nothing to do with politics or big business, per se. It has to do with the way that politicians and the leaders of corporations choose to talk to us. Every single one of us should look at our managers or the leaders of the companies we work for and ask ourselves, ‘Would I want to be in a foxhole with you?’ And the managers and the leaders of companies who rely on our hard work should, in turn, ask themselves, ‘How strong is our company if the answer is no?’”
Simon Sinek
Leaders Eat Last: Why some Teams Pull Together and Others Don’t