From today's entry on the Freakonomics blog:
Your choices in college matter more than your choices of college, so choose wisely. We have found that too many students were more strategic and calculating about getting into college than they are about getting out. It is almost as if they have been programmed to believe that the most important part of college is the name on the degree. We agree that is important, but for most students what makes or breaks the college experience is the choices they make after they have picked their alma mater. The students who really get the best out of college are those who navigate wisely the bewildering puzzle of decisions they will face from the moment they sign their commitment letter until the time they receive their diploma."
Peter D. Feaver, Sue Wasiolek, and Anne Crossman
Authors of Getting the Best Out of College