Here's a good example for private counselors and other small businesses who maintain an email newsletter list. Allison in our Irvine, California office received this email from The North Face yesterday.
- The writing sounds like a real human, not a corporation.
- Customers have to opt-in to receive their emails. The North Face doesn't just assume customers want to receive them, leaving us to opt-out if we want to make them stop.
- It makes customers trust The North Face and leave people even more likely to buy from them again in the future.