“We have plenty of haters. And that’s fine. Because I think that means that we’re saying something and we have a point of view. I’d much rather be that. I’d much rather be Apple than Dell. Who cares about Dell? Does anyone here have an opinion about Dell? Like, really? Who really cares about Dell? But people care about Apple. Some people love Apple. Some people hate Apple. Some people can’t stand them. I like that. And I think you only have that when you have a point of view. Apple has a very strong one, and I think we have a very strong one, too. ”
Jason Fried of 37signals at the University of Chicago Booth School of Business
No business can please everybody. For private counselors, it’s far better to choose your customers who are most likely to appreciate what you do. And if they don’t, break up with them. Part friends and let them work with someone else where the fit is better.
Chip and Dan Heath wrote a great article about this, too.