It's not where you go to college; it's what you do while you're there. And Seth Godin offers some good insight about exactly what to do (and what not to do).
As I drove through the amazingly beautiful (Yale) campus, I passed the center for Asian Studies. It reminded me of my days as an undergrad (at a lesser school, natch), browsing through the catalog, realizing I could learn whatever I wanted. That not only could I take classes but I could start a business, organize a protest movement, live in a garret off campus, whatever. It was a tremendous gift, this ability to choose. Yet most of my classmates refused to choose. Instead, they treated college like an extension of high school. They took the most mainstream courses, did the minimum amount they needed to get an A, tried not to get into "trouble" with the professor or face the uncertainty of the unknowable. They were the ones who spent six hours a day in the library, reading their textbooks. The best part of college is that you could become whatever you wanted to become, but most people just do what they think they must."
The entire post is here.